P1
a) aims and objectives
Skittles has been doing this campaign for years, since 1982 and the theme was created by the New York Ad agency. Their main aims and objectives is obviously to sell their product but they want to sell their product in a unique way whilst either grabbing the audiences attention or making them laugh for example an advert from February 2018 with the actors in hospital beds is definitely funny.
b) target audience
The main target audience for skittles would be from around 6-20 and this is because kids younger than that won't be able to eat the sweets and that people older than 20 aren't usually as interested in sweets. The adverts are targeted at this age as the humour in the adverts will be more suited towards them and elder people might find the humour too childish. The target audience for the advert also hits the same age range as it might be considered quite corny and simple by older people.
c) representation
The way in which that skittles represents people who consume their product is that they are happy after they have eaten them and they are relaxed as well. Especially in the recent giraffe one the person is portrayed very relaxed in his Jamaican genie and his baggy clothes, he doesn't look like he has a care in the world and looks very happy.
d) campaign message
The slogan "taste the rainbow" has the message across as once you taste the rainbow you become the rainbow as in you are happier as soon as you consume that product.
e) audio-visual advertisements used in the campaign
One example of an audio-visual advert used in the campaign is the Giraffe advert. Although this has only been released this year it is already a well known advert as it is funny and effective. something that can be seen as negative about the ad could be that people may say skittles are stereotyping Jamaican people to all be really happy and jolly.
f) relevant legal and ethical issues
One legal issue could be that another company might go to use the "taste the rainbow" slogan and they cannot do this as skittles have made a trademark for the slogan. Another legal issue would be that skittles have removed some adverts as they are too sexual.
g) regulatory bodies
The "ASA' is the body for the UK. If somebody makes a complaint about an advert then they will be the ones to look into it and sort it out. Here is the link to this advert - https://www.youtube.com/watch?v=VFs7XHLcRD0
h) method
The methods normally include print adverts and audio-visual adverts. These can be shown on the side of a bus, cinema or at home on a Tv. Below is an example image taken from an advert that was featured on TV.
1. Choose an ad campaign that has both print AND an audio-visual element to study, write in short paragraphs to answer the above
2. For M1,
a) explain what links the ads in the campaign (print and audio-visual), eg colour scheme, use of logo, actors.
In all of the adverts they all have the same sort of bright theme ie. rainbows, and their slogan "taste the rainbow". Customers end up associating all of the colours which are in the skittles advert with skittles , so they know that whenever they see and advert with all of them colour ways then it most likely will be a skittles ad. The plain white text and the red background is used throughout skittles in their designs also even when the certain advert might not be the red packet skittles and this is how they link it together.
b) evaluate the ad - is it effective? Is it well made?
The print ad I will be evaluating is below, I feel that this works well with their theme that they try to get across in regards to loads of colour and the advert sticking out and being very unique. It is well made as you can see they have the product taking up space but not too much so that you can clearly read their slogan and see what it says. Another point would be how that it is set in the clouds which also works along with their theme of whenever you consume the product you are more relaxed - ie. your head is in the clouds. That is what I got from this poster below.
c) explain how they carry the same campaign message, and how one reinforces the other
Throughout the majority of all skittles adverts their slogan "taste the rainbow" with the message of being happy and relaxed particularly when your consume their product "skittles". How they reinforce each other as in the different forms of adverts like say a print or an audio visual adverts they can all be different but all hold the same message throughout all the adverts as what I mentioned previously how that when you consume their product then you become more relaxed.
Skittles has been doing this campaign for years, since 1982 and the theme was created by the New York Ad agency. Their main aims and objectives is obviously to sell their product but they want to sell their product in a unique way whilst either grabbing the audiences attention or making them laugh for example an advert from February 2018 with the actors in hospital beds is definitely funny.
b) target audience
The main target audience for skittles would be from around 6-20 and this is because kids younger than that won't be able to eat the sweets and that people older than 20 aren't usually as interested in sweets. The adverts are targeted at this age as the humour in the adverts will be more suited towards them and elder people might find the humour too childish. The target audience for the advert also hits the same age range as it might be considered quite corny and simple by older people.
c) representation
The way in which that skittles represents people who consume their product is that they are happy after they have eaten them and they are relaxed as well. Especially in the recent giraffe one the person is portrayed very relaxed in his Jamaican genie and his baggy clothes, he doesn't look like he has a care in the world and looks very happy.
d) campaign message
The slogan "taste the rainbow" has the message across as once you taste the rainbow you become the rainbow as in you are happier as soon as you consume that product.
e) audio-visual advertisements used in the campaign
One example of an audio-visual advert used in the campaign is the Giraffe advert. Although this has only been released this year it is already a well known advert as it is funny and effective. something that can be seen as negative about the ad could be that people may say skittles are stereotyping Jamaican people to all be really happy and jolly.
f) relevant legal and ethical issues
One legal issue could be that another company might go to use the "taste the rainbow" slogan and they cannot do this as skittles have made a trademark for the slogan. Another legal issue would be that skittles have removed some adverts as they are too sexual.
g) regulatory bodies
The "ASA' is the body for the UK. If somebody makes a complaint about an advert then they will be the ones to look into it and sort it out. Here is the link to this advert - https://www.youtube.com/watch?v=VFs7XHLcRD0
h) method
The methods normally include print adverts and audio-visual adverts. These can be shown on the side of a bus, cinema or at home on a Tv. Below is an example image taken from an advert that was featured on TV.
1. Choose an ad campaign that has both print AND an audio-visual element to study, write in short paragraphs to answer the above
2. For M1,
a) explain what links the ads in the campaign (print and audio-visual), eg colour scheme, use of logo, actors.
In all of the adverts they all have the same sort of bright theme ie. rainbows, and their slogan "taste the rainbow". Customers end up associating all of the colours which are in the skittles advert with skittles , so they know that whenever they see and advert with all of them colour ways then it most likely will be a skittles ad. The plain white text and the red background is used throughout skittles in their designs also even when the certain advert might not be the red packet skittles and this is how they link it together.
b) evaluate the ad - is it effective? Is it well made?
The print ad I will be evaluating is below, I feel that this works well with their theme that they try to get across in regards to loads of colour and the advert sticking out and being very unique. It is well made as you can see they have the product taking up space but not too much so that you can clearly read their slogan and see what it says. Another point would be how that it is set in the clouds which also works along with their theme of whenever you consume the product you are more relaxed - ie. your head is in the clouds. That is what I got from this poster below.
c) explain how they carry the same campaign message, and how one reinforces the other
Throughout the majority of all skittles adverts their slogan "taste the rainbow" with the message of being happy and relaxed particularly when your consume their product "skittles". How they reinforce each other as in the different forms of adverts like say a print or an audio visual adverts they can all be different but all hold the same message throughout all the adverts as what I mentioned previously how that when you consume their product then you become more relaxed.
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